You may have seen the video on you tube for social media revolution. Here is the 2011 update. If this doesn’t convince you that social media is the way to create DIALOGUE and COMMUNITY about organ donation, I don’t know what will. Clearly we have thousands who support organ donation and are active in promoting and educating. But we are still fractured into territories and much of the communication is 1-way. Activists telling others what to think and what are the answers. We should be listening first.